Audience Research Results

This week we as a group have come up with a questionnaire that will help us to create an opening of a psychological thriller. This way we are able to find out about what our target audience (15-18 years old) would prefer to see in a psychological thriller, and what would interest them. We have come up with a set of questions that we will all give put to our groups of audience, and two questions that are different from my group members. The two questions that I have are "which of these most makes you think of a thriller?" this is a closed question so there are options which are from the conventions of a thriller. The second question is "which do you think is the best way of advertising?" this is an open question, so the audience are able to give their answers in detail. I have chosen to do random sampling of at least ten people.

Below are results from some of the questions that will help us as a group to create an opening sequence of a psychological thriller. I have presented them by using pie charts and bar charts.

The pie chart below show what the audience thought of the following options from the conventions of a thriller, most makes them think of a thriller. We had decided to ask this question to help put together the treatment of out opening sequence, and also what we should take in account when filming.


Form looking at this pie chart the four top options that the audience had chosen were 1-sound, 2-setting, 3-psychological problems, and the 4th being lighting. The bottom two were music and clothing. We are then able to use the most the most voted conventions of a thriller to create an opening sequence. This is because we would like to make an opening sequence that will attract our target audience.


The second pie chart answers "how do you find out about new releases through the media?", which was an open question.


From gathering this information, most of the target audience find out about new releases by television adverts. This would help the group if we were to advertise the film to our target audience. This also shows that they mostly watch television, and are also on the internet during their free time. the pie chart also shows that 15-18 year old people do not really listen to radio, that would not really be the best way to advertise and promote the movie.



One of the other questions that I had asked the target audience was "what do you think is the best way of advertising a film?"


From looking at this bar chart, our target audience think that television adverts is the best way of advertising a film. Some of them also gave reasons why they think so, these include that it will reach a lot of people in a short amount of time, even though it costs a lot it is still worth the expense. Three people said that cinema would be the best way of advertisement. This is because they may be going to the cinema to watch the new releases.


Other information that was gather from the questionnaires was type of genres interest them. A vote that I was very pleased with was that the target audience do prefer to watch psychological thrillers, which will make our production easy. We will be able to use the techniques that are used in psychological thrillers to create the opening sequence of our psychological thriller. The one with the most votes was comedy, as our production is to do with psychological thrillers, it would be hard to include a bit of comedy.

Overall, the research that I have gathered will help our group to create a psychological thriller. We as a group are able to understand what are target audience are interested in, what they look out for, and what techniques interests them in films. From this research we have learnt what females and males are interested in and also what we will have include in our psychological thriller to target 15-18 year old audience. We will include the conventions of thrillers that they recognise and also try to use some other techniqeus from the conventions of a thriller.